CBS last fall launched a direct-to-consumer Internet TV service to deliver more content to “super-fans” of its conten.
According to Jim Lanzone, president and CEO of CBS Interactive., people who have subscribed to All Access are watching twice as much as those who don’t subscribe. Lanzone noted that about 10 million U.S. households have broadband but do not pay for cable or satellite TV: “We wouldn’t have had access to them otherwise.”
Lanzone, who was speaking at the Variety Entertainment Summit at the 2015 International CES trade show Wednesday, declined to disclose how many subscribers CBS has signed up for All Access, which costs $5.99 per month. CBS.com has about 25 million monthly unique visitors. All Access includes access to 6,500 episodes, with next-day access to TV shows on all platforms and a library of in-season and classic series including “MacGyver” “Star Trek,” “Cheers” and “Twin Peaks.”